Pre-rolls become the #1 US cannabis category by unit — $4B in 2026

Pre-rolls are now the top-selling cannabis category in the U.S. by unit, per Custom Cones USA. Up 18.6% year-over-year to 15.9% of the market. Infused and multi-packs lead growth. Prices range $2 to $38. Pre-roll revenue should hit $4 billion in 2026.